Other > 17/5/2013Lessons from Amsterdam
This year’s Adforum Summit was held again in Amsterdam. The last time we were there was in 2007, and this was where I came face to face with the advertising agencies which were not “Dutch”, but based in Amsterdam and winning business from major brands... READ MORE
Pitching > 18/4/2013GE called a Taxi. Will it be a Mercedes or a Felicia?
Following my previous blogpost, which took a sceptical view of the apparent arrival of Taxi in the Czech market, I was invited for a chat about my remarks by Jarmila Placha, CMO of GE Money, and Petr Havlicek of Y&R who had announced the launch of Taxi’s... READ MORE
Other > 6/2/2013Three questions for Libuše Šmuclerová
At the time of writing, Mindshare has still not received an apology from Ringier over the anti-Schwarzenberg ad (see previous blogpost). This cannot be because the boss of Ringier, Libuše Šmuclerová, has not been thinking about the affair. READ MORE
Other > 28/1/2013Ringier should apologise to Mindshare.
The Presidential election is now over, and the result was decisive. It is however reasonable to be concerned about some aspects of the campaigns, so that lessons can be learnt, and perhaps legal changes enacted to tighten the rules about the use of the... READ MORE
Other > 20/12/2012The “Balkanisation” of Marek Singer
In an interview last Friday in HN (which is unfortunately not available on-line) Marek Singer of TV Prima was asked his opinion about the common ownership of Medea, the country’s biggest media buying agency, and an increasing number of media organs,... READ MORE
Other > 19/11/2012The “Balkanisation” of Czech Media
By the time Forum Media ended on Thursday, there were a lot of people leaving in an angry mood. This is not unusual. Forum Media seems to attract a lot of negative reaction every year. Overall it creates an extremely ambitious agenda for itself, which is... READ MORE
Other > 8/10/2012Freelancers, ad. agencies, AKA, and the labour law
In the last year, agencies have expressed to us their extreme nervousness about hiring people on a freelance basis. There is some perception that tax offices are actually targetting agencies for audits, knowing that there are many freelancers there. No... READ MORE
Other > 25/5/2012Introducing the Agency Gallery
The Agency Gallery allows agencies to upload -one at a time - a campaign of which they are particularly proud. They can upload video, print work and a short summary of the campaign rationale. They can put up a new campaign whenever they choose over a twelve... READ MORE
Remuneration > 25/11/2011How the State should manage its advertising budgets
In his Final Word for 23 November, "Economia vs Medea" Erik Best refers to some truly preposterous recent pronouncements about how State advertising budgets should be managed. READ MORE
Pitching > 20/7/2010Choosing an agency (#2): Agencies don't like creative pitches...or do they?
For years, agency associations have argued that pitches which depend upon speculative creative work are not good practice. READ MORE
Pitching > 12/7/2010Choosing an agency (#1 in a series): What, exactly, are you choosing?
The answer is devastatingly simple: a group of people. Yet it does not seem that simple to those who have to make the choice. One reason is that the big networks have successfully created a "brand aura" around themselves. What stands behind these brands in... READ MORE
Pitching > 18/6/2010There are no prizes for coming second. But it’s good to know why you failed.
I have recently noticed a trend in agency tenders. READ MORE
Other > 3/6/2010Can an agency really be a "business partner"?
This is a suggestion that is greeted with cynicism by clients in this country. Often the agencies have only themselves to blame, since they use the phrase without really demonstrating that they can contribute more than advertising proposals. READ MORE